Why is the creation of an e-commerce website important for your business in 2022?
In the context of a global pandemic, the creation of an e-commerce website has become an important lever for companies. Indeed, since the beginning of the epidemic of COVID-19, buyers have changed their consumption habits favoring online purchases of products, the figures prove it: according to a joint study by Dubai Economy and Visa, the UAE is currently the most advanced e-commerce market in the Middle East and North Africa, revealing an estimated annual growth of 23% between 2018 and 2022. Moreover, the World Economic Forum has estimated the UAE’s 2020 e-commerce market at $27.2bn.
It is then undeniable that the implementation of an e-commerce website is an indispensable tool in the commercial strategy of your company. Whether you are a startup or a large company, in this article we will see why the creation of an e-commerce site is important for your business in 2022.
Over the years, websites have evolved, and have become real communication tools for companies thanks to an efficient digital marketing strategy. They allow the transmission of information in real-time, to better target customers, by proposing adapted content, to develop their loyalty, inform them, and thus to know them better.
We can mention several significant advantages related to the use of an e-commerce site :
One of the main reasons for the importance of using a e-commerce website is that it is cheaper than most other marketing methods. It is cost-effective because it generates a high return on investment and expands the scope and reach of the audience. An e-commerce site provides the opportunity to reach a wider audience. In addition, organizations can use digital marketing data to evaluate the performance of their sales strategy with a limited budget. Without incurring significant financial losses, marketing tactics and campaigns can be adjusted.
Quick and easy :
Digital technology makes it easier for your customers to get a global view of your goods or services. Your business has virtual access to the Internet 24 hours a day, seven days a week. Customers can search for information about your products or services outside of business hours, and shop with freedom. The development of an online sales and purchasing solution enables them to increase their sales revenue.
Global market :
Thanks to e-commerce, there are no geographical limits as far as the sales market is concerned. Therefore, an online shop will allow your company to reach a larger number of people and to have customers all over the world. As a result, Internet users can, with a few clicks, access the offers and services provided by your company and order. It is important to specify that to reach this global market, you should not neglect the digital marketing strategy, particularly the SEO (Search Engine Optimization).
One of the considerable advantages of an e-commerce site is the possibility to analyze the data collected on your customers. This data will allow you to evaluate your performance and find new digital marketing strategies to implement for improvement. A website is one of the most important marketing tools because it provides information about what your customers are interested in and how they find and navigate on your website. What is the total number of people who have visited your website? How many people made online shopping carts and then deleted them? There are many ways to improve your online shop: SEO, pay-per-click or social networks are all possibilities. You can see how your numbers change over time, giving you accurate information on whether your marketing message is reaching the right target.
The use of an e-commerce site represents many advantages for your company, as we have seen before. This list of advantages is not exhaustive, an e-commerce site has other benefits such as a higher average shopping cart and the improvement of customer relations. Thus, the creation of an e-commerce site combined with a digital marketing strategy will allow your company to gain visibility and add value to your business.
Do you want to develop your e-commerce site? Shaayan Production offers solutions adapted to the needs of your business as a web agency, contact us here : https://shaayan.com/contact-shaayan
Source : https://www.pedersenandpartners.com/news/growth-and-future-e-commerce-middle-east